Building Strong Relationships with Your Audience

Author: Barbara M. Chavez

It is vitally important to build a strong and positive relationship with your audience in any matter of situation. A successful company or corporation stays professional from beginning to end when addressing to their audience. A first impression is what will make or break a company or corporation, and will help open doors for them in the business world. Communicating through a via-message or seeing a person face-to-face, do not create the same image. It is much easier and effective when speaking to your audience in-person, but not always can you speak directly eye to eye. How to compose a business message?

The main factor of positive impute with a successful break-through is based on your credibility. Establishing your credibility… A good start is by questioning yourself; how reliable am I to my audience? And how much trust do I evoke in others? You are building a relationship with your audience, first impressions are what matter the most. Before your audience accepts your message, they need to know why you will benefit them.

MJB Consulting Services is well known for their 9-Steps Conquering Success Plan. Many big Corporations have executed in success, moving forward and strong with their audiences.  A corporation that uses a similar step strategy is Federal Express (FedEx), who is well known world-wide for its Purple Promise to its customers, and continues to grow with their customers and clients.

Step 1: Honesty -->The state of being honest grants you the respect from your audience. Show them that you are reliable, even if they might not seek for your services at the time.

Step 2: Objectivity --> Remain professional at all times, even if you might feel uncomfortable in an emotional situation, always be open to all sides of an issue.

Step 3: Awareness of audience needs --> Remember that they need to know how you will benefit them. Make sure that your audience knows that you are on the same page and understand what their needs are.

Step 4: Credentials, knowledge, and expertise --> Your audience wants to be assured that you’ve done your homework, as in that you have your resources.

Step 5: Endorsements --> always include facts and statements that back-up your proposals.


Step 6: Performance --> Impressing your audience with the knowledge you know and your communication skills are one thing, but your audience doesn’t want you to lure them in with just fancy talk. They want to assure that you will commit to getting the job done in a professional stage.

Step 7: Confidence --> Showing your audience that you have confidence in yourself, is the key to gaining their trust in you. Arrogance is one thing and confidence is another. Being confident will improve the way you present.

Step 8: Communication Style --> Giving sources for the information your providing your audience with is highly recommended. Your audience wants to know where you are getting your information from and confirm that it is valid.

Step 9: Sincerity --> When you are at your closing point, your audience does not want to hear remarks in which you are simply trying to get them to be on board with your proposals. Its always best to point out specific qualities.

 

"Establishing your credibility and projecting your company's image are two of the vital steps in building and fostering positive business relationships."

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William Arruda

http://www.selfgrowth.com/articles/Arruda5.html